When they say it’s as simple as white, it doesn’t mean it’s boring.
In fact, white remains as the most favored automotive color globally, according to a recent survey by paint company PPG Industries.
According to the survey, released last October 10, some 22 percent of respondents said they prefer white, followed by silver with 20 percent. Black is at third with 19 percent, grey at 12 percent, red at nine percent, and natural at eight percent. Other colors, including green, are placed at one percent.
On the other hand, white is tied with silver as the most popular automotive color in the Asia Pacific region with 23 percent for each. Black is the next most popular color in the region at 19 percent, followed by natural with 10 percent, red with nine percent, gray with eight percent, and blue with seven percent. Green is still in the bottom rung with only one percent.
There are no indications as to the reasons for the color preference. However, the previous 2011 survey showed that most of the respondents said that color is a factor in their automotive purchase decisions. In addition, buyers of premium vehicles would put more value on cars with the color of their choice.
PPG Manager Jane Harrington said that the automotive segment continues to be influenced by culture, nature, fashion, interior design, among others. “Our consumer research has clearly shown that color is critically important to car buyers.”
The survey was presented during the annual Automotive Color Trend Show in Michigan last September. PPG Industries also showed 64 new colors, which are targeted at everything from electronic devices, automotive, heavy industries, to homes and commercial businesses.
PPG Industries has an office in Laguna.