Aston Martin is going downmarket, sort of. The 2015 Vantage GT, a sport-styled variant of Aston’s legendary flagship car, draws style and performance tips from their GT4 race cars, which will be running in North America this year. It’s also priced at $99,900, which shows that the market for these kinds of consumer sports cars has boomed in recent years.
“The sub-$100,000 price point has become very busy,” said Julian Jenkins, president of Aston Martin, at a quiet corner of the New York Auto Show. “We’d like a opportunity to reclaim it, and appeal to a slightly broader audience.”
Jenkins said that the usual Aston Martin owner displays the car as a portfolio of seven or eight vehicles. This one, he says, can be a single car for an individual, albeit a rich individual who likes a Roadster that generates 430 hp, a top speed of 190 mph, and a 0 to 60 time of 4.6 seconds. It is, Jenkins says, in his best marketing speak, “a car for the week and a track car for the weekend.”
The styling isRead More »from With Vantage GT, Aston Martin races below $100,000