Fiat's new Abarth 500 Cabrio ad: Is it too sexy?

Old-fashioned Italian sexism never had a better friend than the Fiat 500 Abarth ads, the latest of which stars a topless Catrinel Menghia and a scorpion.

Old-fashioned Italian sexism never had a better friend than the Fiat 500 Abarth ads starring model Catrinel Menghia, whom Fiat has used only sparingly since the launch of the car earlier this year after her street-side slap became a viral hit. For the upcoming arrival of the Abarth 500 Cabrio and its folding-fabric roof, Fiat shot this ad presenting Menghia and what will soon become to many men the world's most beloved scorpion. Warning: there's a few seconds of video not recommended for genteel viewers.