Did you know that men prefer red cars more than women? Or did you know that women prefer silver and beige as their favorite car colors? A company called iSeeCars out of Woburn, Massachusetts, compiles millions of used car listings and they are able to analyze the data. For this study on gender and vehicle color preference, iSeeCars compiled 30 million listings, and hundreds of thousands of inquiries to dealerships. They looked at the data, and here’s what they found.
Like we said, red was the favorite for men, and silver was the favorite for women. For men, red carried a 12.3% bias, followed by orange, black, white, green and gray. If you recall our previous coverage on the most popular car colors in America, white is the runaway favorite color choice for pickups.
For female buyers, silver led with a 9.3% bias, followed by brown, gold, begie, blue and yellow. According to iSeeCars co-founder and CEO Phong Ly, the color preferences has a lot to do with the types of vehicles that buyers are interested in.
“We’ve found that female buyers prefer small-to-mid-sized cars,” said Phong, “women also prefer Korean brands like Hyundai and Kia, which explains the silver and beige preferences.”
Conversely, more exciting cars command more exciting colors. “Once you start to drill down through the data,” explained Phong, “you find that orange cars make an incredibly small portion of cars — less than one percent — but the most popular body type for orange is sportscars.” The lesson here: Men buy more sportscars and want them in loud colors.
The data reveals far more than just colors —like the fact that men are far more likely to buy an American or British car, and that those cars have a higher probability of being luxury vehicles.
The data says men are 45% more likely to inquire about sportscars than are women,” said Phong, “meanwhile, women are 67% more likely than men to inquire about crossovers.”
The data refers to listings and inquires rather than actual sales — meaning this is on the final decision the buyer is making. According to Phong, the sheer size of the data field gives their findings merit: “That 30 million figure makes our data a reliable proxy for actual cars sold.” And our conclusion: Just like with the DuPont story, people opt for boring car colors. We have to challenge ourselves to drive more exciting cars — both in form and in color.
According to Phong, inquiries are a good proxy as well, as there is a 5 to 10% chance that an inquiry translates into a sale. Phong says the work done by iSeeCars makes for fascinating and entertaining analysis, but the real impetus is dissemination of data to help buyers in their shopping process.
What color and type of car do you own, and where does it fall into in their findings? Tell us in the comments below.